Verified Impact, a carbon measurement and benchmarking program for boutique properties in Southern Africa, has launched a free online Knowledge Series. The five-month series uses real operational data from eco-lodges to teach tourism operators, marketing teams, and agents how to do proper carbon accounting and avoid greenwashing. It covers emissions scopes, data collection, and reporting standards tailored to the hospitality industry. The series is designed to make carbon reporting more accessible for small and medium tourism businesses that often lack in-house expertise. By sharing practical examples from Southern African lodges, Verified Impact aims to standardize how the sector measures its environmental footprint. This could help tourism operators meet growing traveler demand for transparency and prepare for potential regulatory requirements on emissions disclosure.
