Tesco and Kepak have introduced the Bright Meat Company, a range of Irish beef products with a carbon footprint up to 23 percent lower than market equivalents. The products are independently verified by the Carbon Trust to provide transparency for consumers seeking low-carbon food options. The initiative utilizes the Twenty20 Beef Club, a producer group that helps farmers implement sustainable practices across the supply chain. This farm-to-fork approach aims to reduce environmental impact while maintaining beef quality and animal welfare standards.
