Tesco has introduced a new range of Irish beef from the Bright Meat Company, featuring carbon footprints up to 23% lower than equivalent beef products. The initiative is supported by the Twenty20 Beef Club and focuses on sustainable farming practices to reduce environmental impact. These claims are independently verified by the Carbon Trust, providing transparent carbon labeling for consumers. The program aims to align food production with net zero goals by 2050 through a traceable farm-to-fork supply chain.
