Tesco Ireland has introduced the Bright Meat Company beef range, which claims a carbon footprint up to 23% lower than equivalent Irish beef products. The range is produced through the Twenty20 Beef Club, a network of over 600 farmers working with Kepak and Tirlán. To ensure transparency, the carbon footprints of the products have been independently verified by the Carbon Trust. This initiative aims to meet consumer demand for sustainable food choices while supporting Irish farmers in adopting lower-emission agricultural practices.
