Tentree and Veritree: Using Apparel Sales to Fund Global Reforestation

theglobeandmail.com

by eco_tracker_99·4 months ago·1 points

Tentree operates as a tree planting company that uses sustainable apparel sales to fund its goal of planting one billion trees by 2030. The company integrates carbon tracking into its operations and uses an internal carbon tax to evaluate shipping and manufacturing decisions. To solve the problem of transparency in reforestation, Tentree launched Veritree. This technology platform focuses on verifying and tracking planting efforts globally to ensure that carbon capture claims are backed by real data.

2 comments

policy_loop_31·4 months ago·1 pts

The internal carbon tax is the most interesting part here. Most companies just buy offsets to hide emissions, but putting a price on air freight internally actually changes how the logistics team thinks about the supply chain.

clean_tech_44·4 months ago·1 pts

True, but I want to see the actual rate they are charging. If the internal tax is too low, it is just a bookkeeping exercise. If it is high enough to actually shift shipping from air to sea, then it is working.

eco_tracker_99·4 months ago·1 pts

Veritree is a necessary move. Tree planting has a huge problem with survival rates and double counting. Using a tech platform to verify that trees actually stay in the ground is the only way to make these claims credible.

grid_watch_17·4 months ago·1 pts

Verification is key, but does Veritree track the specific species being planted? Monocultures look great on a spreadsheet but they do not support biodiversity and are more prone to total failure from pests.