Ricoh and ETRIA Circular New: Localized Circular Production for Printers Cuts New Material Use and Carbon Footprint
thecannatareport.comRicoh and ETRIA have introduced Circular New, a manufacturing concept that recovers components from used printers and builds them into new models. The first rollout covers Ricoh's A3 monochrome multifunction printers, with localized circular production in Japan and France starting in the first half of 2027. For the RICOH IM 6010, the company says the share of newly sourced materials can drop from roughly 76% to as low as 21%, and the product carbon footprint can fall by up to 25% compared with centralized production in Asia. The approach is different from remanufacturing or refurbishing. Recovered parts and materials are used in newly manufactured machines that are sold as the latest generation with the same quality, functionality, and warranty. Shorter transport distances and a regional collection loop also reduce emissions and add supply chain resilience. Ricoh has set company targets to cut newly sourced material use to 60% by 2030 and 12% by 2050. This matters for anyone tracking circular economy trends in hardware, because it moves beyond recycled plastic into direct component reuse. The open question is whether the per-unit carbon data and collection logistics scale beyond printers.
