UK pet food startup Omni has launched a new plant-based dog food range aimed at joint health, skin, and calm behavior. The products use yeast, sweet lupin beans, and other plant proteins, with supplements like omega-3 and turmeric built into the recipes. Omni also secured a wholesale listing with Pedigree Wholesale, the UK's largest independent pet retail distributor. The company says its novel protein recipes generate 73% fewer emissions than standard meat-based dog food, and that long-standing customers helped avoid over 8.5 million kg of CO2e over the past year. The article does not specify the baseline or methodology behind that figure, so the claim should be read with that caveat. Still, it is another sign that alternative proteins are moving from niche online sales into mainstream pet retail.
