North Yorkshire Green councillors have filed a complaint with the Advertising Standards Authority regarding Drax Group's use of terms like clean power and carbon negative. The complaint alleges that these claims mislead the public about the actual emissions impact of biomass generation. A key point of contention is the gap between Drax's marketing and its financial reporting. While promotional materials suggest carbon negativity, recent reports indicate a reduced likelihood of deploying the carbon capture technology needed to achieve those goals.
