Nike is expanding its Move to Zero campaign by integrating recycled materials into its retail displays and product lines. The initiative focuses on reducing the company's global carbon footprint and waste by utilizing innovative materials like recycled rubber and cardboard. Recent efforts include the use of modular, reusable store displays designed for easy dismantling and recycling. This approach aims to lower the environmental impact of retail marketing by avoiding permanent fixings and reducing the need for repeat builds across European cities.
