Net Zero Carbon Events appoints Johanna Fuhlendorf as programme director to drive industry decarbonization

Net Zero Carbon Events, the global initiative pushing the business events industry toward net zero emissions, has named Johanna Fuhlendorf as its first dedicated programme director. Fuhlendorf previously worked as technical partner Greenview and helped build the initiative's measurement methodology. Her new role focuses on turning the group's existing commitments into measurable, verifiable action. The initiative now has hundreds of signatories and is working on updated measurement standards, reporting validation mechanisms, and educational programs. Fuhlendorf's appointment signals a shift from building frameworks to enforcing implementation. For anyone tracking corporate climate pledges in the travel and events sector, this is a sign that NZCE is moving beyond voluntary targets toward actual accountability.