Merida Industry Co Ltd is expanding its footprint in the global bicycle market by focusing on high-end e-bikes and carbon fiber frames. With e-bikes now making up over 20 percent of its sales, the company is capitalizing on the shift toward electrified personal transport in North America and Europe. The Taiwanese manufacturer leverages vertical integration to maintain quality control over its premium road and mountain bike lines. As urban centers push for decarbonized transport, Merida's focus on lightweight materials and electric propulsion positions it as a key supplier for the growing green mobility sector.
