Packaging manufacturer MacPac has developed a bespoke carbon calculation tool to help clients measure the environmental impact of their packaging designs. The tool provides Life Cycle Assessment (LCA) data, allowing companies to compare the footprints of plastic, bio-plastics, paper, and card materials. By integrating this assessment at the concept stage, businesses can optimize material choice, increase recycled content, and reduce pack sizes to meet science-based targets. The tool specifically highlights the carbon advantages of using high percentages of post-consumer recycled PET (rPET) compared to traditional alternatives.
