Hydro and Chanel Fragrance and Beauty have signed a strategic partnership to accelerate the development of low-carbon aluminum for cosmetics packaging. The goal is to reach a carbon footprint of about 3 kilograms of CO2 equivalent per kilogram of aluminum by 2030. The collaboration will focus on producing specific aluminum batches, improving traceability, and incorporating more recycled material from end-of-life products. The partners will start with Hydro's REDUXA primary aluminum sheet ingot, produced in Norway using renewable energy. Hydro's low-carbon aluminum is certified to have a footprint below one-third of the global average, though the article omits the exact figure. This partnership shows how premium brands can push suppliers toward lower emissions, potentially setting a standard for other industries.
