HP's Chief Sustainability Officer Jen Huffstettler says sustainability has moved from voluntary CSR to a core competitiveness factor. She notes that 70% of HP's sales come from products with lower carbon footprints or eco-label compliance, and customers increasingly demand sustainable offerings. The CSO also highlights how product regulation and sustainability are converging, making compliance non-negotiable in major markets. Huffstettler points to AI as a double-edged sword: HP's SmartSense can cut PC energy use by up to 35%, while the company is developing microfluidic chip cooling for data centers to address AI's power thirst. She also reaffirms HP's 2040 net zero goal, citing a 28% reduction in total carbon emissions since 2019. The interview underscores that sustainability is now tied to supply chain transparency, human rights due diligence, and fragmented global regulations, requiring companies to integrate these factors from the R&D stage.
