KPMG and the World Economic Forum released a briefing paper on using advance market commitments (AMCs) to boost demand for high-integrity carbon credits. The report argues that fragmented standards and uncertainty keep corporate buyers on the sidelines, and that coordinated public and private demand signals can reduce project risk and unlock investment in climate and nature solutions. AMCs are purchase guarantees that work by aggregating demand before projects are built. Applied to carbon markets, they could help developers secure financing and give buyers more confidence that credits will meet quality standards. The paper outlines a public-private agenda for market infrastructure, buyer engagement, and scaled corporate participation. Read the full report for specifics on how AMCs could be structured, what risks they shift, and where government and business roles overlap.
