Holcim has signed a memorandum of understanding with Green360 Technologies to source up to 4,800 tonnes of eco-clay over the next year. This move is part of a broader strategy to integrate low-carbon materials into cement production and reduce the overall environmental footprint of construction. As the cement industry accounts for a significant portion of global CO2 emissions, the adoption of alternative materials like eco-clay is critical for industrial decarbonization. This partnership reflects the growing demand for sustainable building materials in Europe and North America.
