Green Fuel Forward Expands SAF Alliance in Asia with New Steering Committee and Corporate Members

Green Fuel Forward (GFF), launched by GenZero and the World Economic Forum, is expanding its industry alliance to boost sustainable aviation fuel (SAF) adoption across Asia. New Steering Committee members include the Center for Green Market Activation and Singapore's SAFCo, while Amazon, Bain & Company, and Temasek Trust join as corporate members. The initiative focuses on driving demand for SAF certificates through book-and-claim mechanisms, targeting companies with significant air travel and cargo footprints. The expansion comes as GFF shifts from market awareness to active procurement support. The group now counts 48 members and aims to aggregate corporate demand to signal investment in new SAF production capacity in Asia-Pacific. Catalytic funding, such as cost offsets from Temasek Trust, will help lower barriers for first-time buyers. The World Economic Forum is handing secretariat duties to the Steering Committee, marking a transition to more transaction-focused activities. For carbon market watchers, the key question is whether SAF certificate accounting under the Greenhouse Gas Protocol will mature quickly enough to support credible claims. GFF's work with standards bodies and policy makers could shape how aviation emissions reductions are tracked in the region. This matters because Asia's aviation growth is expected to drive global demand for SAF, and clear market signals are needed to unlock production investment.