Green concrete adoption stalls not on tech or cost but on client risk aversion and supply chain inertia

A new article from The Fifth Estate argues that the main barrier to green concrete adoption is not its technology or price but client behavior and industry inertia. Specifiers and builders report that clients often stick with conventional concrete due to perceived risk, lack of familiarity, or simply not asking for lower-carbon options. The piece highlights that superior green concrete products exist and are cost-competitive, yet demand remains tepid. The article points to a need for better education and stronger client leadership. Developers and government procurement can drive change by specifying green concrete on projects. Without that top-down push, even well-priced, high-performance alternatives struggle to gain market share. The core problem is cultural and structural, not technical or economic.