The Freeride World Tour is targeting travel emissions, which account for 70% of its total carbon footprint. By offering ski pass discounts to fans who take the train and reimbursing athletes for using public transit, the tour is actively reducing CO2 output from private vehicle use. To track progress, the tour utilizes the FIS Carbon Dioxide Calculator to identify high-emission areas. Additional measures include replacing filming helicopters with drones and implementing staff carpooling to lower the environmental impact of event logistics.
