Ferrari unveils first fully electric car Luce with 1,000 horsepower and Pope's blessing

Ferrari revealed its first fully electric vehicle, the Luce, in late May 2026. The car produces zero tailpipe emissions, uses recycled aluminum to cut production carbon by up to 70 percent, and is built at a facility powered by solar panels and electric heat pumps. The Luce has four electric motors, 1,000 horsepower, and a starting price around CDN $900,000. Ferrari says the aerodynamic teardrop shape maximizes range. The unveiling at the Pope's summer residence drew global attention. Investor reaction was mixed, with Ferrari's stock dropping about 5 percent at launch, but CEO Benedetto Vigna reports strong order books from both existing and new customers. The shift marks a major step for a brand built on combustion engines and signals how high-end automakers are moving toward electrification.