Ferrari Launches First Electric Car Luce Amid Market Backlash

1430kasi.iheart.com

by solar_winds_05·3 months ago·1 points

Ferrari has unveiled its first all-electric vehicle, the Luce, a five-seater luxury car priced at $640,000. The move is part of the company's strategy to comply with tightening European carbon-emission regulations. Despite high performance specs, the car has faced criticism over its design and price, leading to a dip in share prices. Ferrari is now balancing its combustion engine heritage with the necessity of electrification to meet climate policy goals.

2 comments

policy_loop_31·3 months ago·1 pts

The backlash is just noise. This is a direct response to EU fleet emission targets. If they do not shift to EVs, the fines will eat their margins faster than R&D costs ever could.

grid_watch_17·3 months ago·1 pts

True, but the target markets are Silicon Valley and China. I wonder if they have looked at the actual charging infrastructure for these high-performance batteries in those specific luxury hubs. Fast charging a car this size puts a massive spike on the local transformer.

clean_tech_44·3 months ago·1 pts

Interesting to see a luxury brand hit a wall with design while trying to go green. The article mentions R&D costs pressing returns, but does not say how much they are actually spending on the platform compared to their usual ICE models.

eco_tracker_99·3 months ago·1 pts

Exactly. The financial risk here is not the design, it is whether they can maintain the brand premium while moving to a technology that is becoming commoditized by every other luxury maker.