EU carbon label for steel: why it must be ambitious and fair to drive real decarbonization
table.mediaThe European Union is developing a carbon label for steel, and the design is causing tension in the industry. Carmen Ostwald from the certification body LESS argues the label must cover all production routes to incentivize investment in decarbonization. The core challenge is balancing ambition with fairness so that both traditional mills and new green producers can compete on a level playing field. If the label only rewards the cleanest processes, it could leave behind plants that are making real but slower progress. Ostwald says policymakers need to create a market for climate-friendly steel products, not just set a high bar that few can reach. The outcome will affect how steel buyers in construction, automotive, and infrastructure choose materials. For carbon markets and climate policy watchers, this is a test case for how the EU handles product-level carbon accounting. The label could become a model for other heavy industries if it gets the balance right. Getting the rules wrong risks slowing investment in the very technologies Europe needs to meet its 2050 targets.
