ESG News Week in Review: EU Greenwashing Rules, Carbon Markets, and Clean Energy Deals (Oct 11-31)
esgnews.comThe ESG News week in review for 11 to 31 October covers the EU ban on unsubstantiated environmental claims, which took effect on 16 October with penalties above 4% of turnover. Lufthansa renamed its Green Fare to Impact Fare, and major consumer brands agreed to clarify recycling claims. At the same time, the EU Parliament delayed methane import compliance to 2031 and France and Germany moved to soften the 2035 car target, so marketing rules are tightening faster than underlying obligations. On the investment side, Blackstone closed an $8.7 billion energy transition fund, American Electric Power committed $4 billion to a Bloom Energy fuel cell plant for Google, and Amazon backed feasibility work on a 960 MW X-energy nuclear project in Indiana. Google and Voltus are scaling a virtual power plant to 1 GW across PJM, and Masdar raised $600 million in a debut blue bond. Carbon market news includes Verra issuing its first rice credits under an updated methodology, Salesforce buying 500,000 rice methane credits from Mitti Labs, and the GHG Protocol board proposing hourly-matched Scope 2 methods with a consultation expected in 2027.
