Earthava, a sustainable product brand, has launched a free online quiz called 'What Is Your Climate Personality?' The quiz uses behavioral science to identify how people psychologically relate to climate change, categorizing them into distinct personality types. It aims to improve climate communication by moving beyond generic calls to action and instead tailoring messages to how different people are motivated. The quiz takes 3-5 minutes, requires no account, and provides a detailed profile with practical next steps based on the user's type. The quiz is part of Earthava's broader mission to make climate engagement more personal and effective. The brand also runs a research-backed blog covering climate science, green living, and eco-anxiety. This approach addresses a common problem in climate communication: broad appeals often fail because they do not account for individual differences in how people process environmental issues. By focusing on psychological profiles, Earthava hopes to help people find climate actions that feel sustainable and meaningful to them personally.
