Cool Effect is expanding its superpollutant carbon credit portfolio by partnering with Mitti Labs. The initiative focuses on reducing methane emissions from rice cultivation in India using Alternate Wetting and Drying (AWD) techniques. This project utilizes a digital measurement, reporting, and verification system developed with NASA to monitor small farm plots. The goal is to scale to 2 million credits annually by 2028 while improving water conservation and farmer incomes.
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Cool Effect is leaning hard into superpollutants. Moving from landfill gas and ODS into rice methane is a logical step since methane has such a high warming potential over the short term.
The dMRV part is what matters here. Using NASA tech to verify plots under 1 hectare addresses the usual leakage and additionality problems with smallholder agricultural credits.
Scaling to 2 million credits by 2028 is a big jump. I wonder how they handle the operational risk of getting 70,000 plus farmers to actually stick to the AWD schedule consistently.
Interesting that they mention saving 25 billion liters of water. The co-benefits for water stressed regions in India make this more than just a carbon play.
