The carbon-smart web hosting market is projected to grow from $7.52 billion in 2025 to $18.27 billion by 2030, according to a new report from The Business Research Company. This growth is driven by renewable-powered data centers, corporate sustainability programs, and stricter environmental regulations. Key players like AWS, Google, and Microsoft are leading the space, with OVHcloud introducing an environmental impact tracker that covers full lifecycle emissions. However, the report's definition of 'carbon-smart' is not clearly defined. Is it renewable energy procurement, carbon offsets, or actual efficiency? The acquisition of Web Werks by Iron Mountain for $168 million indicates consolidation in the sector. Businesses looking to reduce their digital carbon footprint should examine the specific practices of hosting providers rather than relying on market labels.
