The carbon-smart web hosting market is projected to reach $18.27 billion by 2030, driven by a shift toward renewable energy and green cloud infrastructure. Major providers are integrating carbon offset options and energy-efficient server hardware to meet rising demand for eco-friendly IT services. Recent developments include a focus on detailed emission tracking. Companies like OVHcloud are deploying tools to monitor Scope 1, 2, and 3 emissions, providing a more transparent view of the environmental impact of digital infrastructure beyond simple power usage.
