Carbon Measures coalition pushes for mandatory product-level carbon intensity standards in policy engagement

Carbon Measures, a coalition backed by Exxon, is stepping up its push for mandatory product-level carbon intensity standards. The group has started talking to policymakers and standards bodies, aiming to shape how carbon accounting rules are written at the product level rather than just the corporate level. This move comes as the broader fight over carbon accounting methods gets more heated. If Carbon Measures succeeds, companies could face new requirements to report emissions for individual products, which would change how carbon footprints are calculated and compared across supply chains. The outcome matters for anyone involved in carbon markets or corporate climate reporting.