For manufacturers, the next step is moving carbon measurement beyond reporting into procurement, product development, and logistics. Better data quality and consistent use in everyday decisions are where the next savings and contract wins are likely to come from.
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44% winning or keeping a customer with carbon data is the number to remember. The gap between 98% collecting data and 24% saying it does not influence supplier or product decisions is just as important. Carbon measurement only pays off when someone in procurement or product development actually uses it.
The 24% who admit carbon data does not regularly shape decisions tells you a lot. Lots of firms are collecting data for tenders and claims, not for operational choices. And 62% had a tender weakened by data gaps, so the reporting-first approach is already costing them. The fix is not more data, it is making the data good enough to act on and tying it to procurement and product development.
The 32% fully achieved savings and 48% partially achieved savings is too fuzzy. Savings from what, energy, materials, logistics? If the survey does not break that out, it is hard to tell whether carbon data is driving efficiency or just taking credit for changes that were happening anyway. Would like to see the methodology.
