Bouygues Telecom has integrated Perion's Outmax AI agent to optimize its digital marketing campaigns. The deployment resulted in a 51% reduction in campaign carbon intensity and a 34% drop in customer acquisition costs for its fiber-to-the-home services. This approach moves away from platform-native tools to focus on specific sustainability targets and business outcomes. By dynamically adjusting execution parameters in real time, the company is aligning its digital advertising spend with its broader carbon reduction goals.
