Bouygues Telecom has reduced the carbon intensity of its digital advertising campaigns by 51% by deploying Perion's Outmax AI agent. The tool optimizes media execution in real time, focusing on business outcomes and sustainability targets rather than platform-defined metrics. Alongside the environmental gains, the telecom operator saw a 34% drop in customer acquisition costs for its Fiber-to-the-Home campaigns. This approach demonstrates how AI can align marketing performance with corporate decarbonization goals.
