The Albanese government has scrapped the Climate Active program, a long-running scheme that let companies label products and services as carbon-neutral. More than 100 businesses had already withdrawn from the program amid ongoing concerns about the veracity of their claims. The government is also banning the term 'carbon-neutral' from corporate marketing. The decision follows years of greenwashing criticism and reflects a broader shift toward stricter climate claims enforcement. Companies that previously relied on the government-backed certification will now need to find alternative ways to demonstrate their environmental credentials. The move signals that regulators are paying closer attention to the gap between marketing language and actual emissions reductions.
