European politicians and the Ballymore Group are discussing a 5 billion euro masterplan to transform Athlone into a green city. The proposal aims to increase the population to 100,000 by 2040, with a specific focus on delivering 20,000 zero-carbon homes. Success for the project depends on backing from the Irish government and potential funding from the European Union. The plan represents a significant attempt to integrate large scale urban growth with strict decarbonization targets.
