ATCO CEO Nancy Southern argues that the Canadian oil industry is innovative enough to remain competitive despite rising industrial carbon prices. She suggests that the sector can adapt by becoming a global leader in carbon capture and clean fuels by 2040. This comes as a memorandum between the Alberta and federal governments targets an effective carbon price of $130 per tonne. While some industry leaders warn this creates a competitive disadvantage, Southern believes the shift is necessary for long term viability.
