Amsterdam has become the first capital city to ban advertisements for fossil fuels and meat products on city-controlled infrastructure. The policy targets the normalization of high-carbon lifestyles, including ads for combustion engine vehicles, cruises, and gas heating contracts. This move follows a public health playbook similar to tobacco bans, aiming to shift consumer behavior and support the city's goal of becoming carbon neutral by 2050. While critics argue the move is symbolic or restricts free speech, courts have upheld that climate and health goals justify these commercial restrictions.
