Amsterdam has become the first capital city to outlaw public advertisements for fossil fuel products and meat. The ban includes ads for gas powered cars, airlines, cruises, and animal agriculture, as the city aims to discourage lifestyles that drive high carbon emissions. City officials argue that public spaces should not be rented out to promote industries that contradict the city's climate goals. While a grace period is in effect, the policy establishes a new regulatory precedent for using municipal advertising controls as a climate tool.
