Amsterdam has become the first capital city to prohibit advertisements for fossil fuels and high-carbon industries, including meat and airlines. This move aligns with the city's goal to reach net-zero carbon emissions by 2050 by reducing reliance on carbon-intensive lifestyles. In contrast, the U.S. continues to see massive spending on oil and gas advertising, with some firms spending billions on campaigns that may conflict with Paris Agreement goals. The shift in Amsterdam raises questions about whether treating fossil fuel promotion like cigarette advertising is a viable path for global climate accountability.
