Australia's consumer regulator has issued guidance telling businesses to be careful with emissions claims. The ACCC says broad terms like 'net zero' can mislead consumers, especially when a company relies on carbon credits without explaining what those credits actually cover. Businesses need to be specific about their own emissions reductions versus offsets purchased from elsewhere. The guidance signals tighter scrutiny of greenwashing. Companies that market products or operations as 'net zero' should expect questions about the basis for that claim, the quality of any credits used, and whether the language matches the underlying reality. For anyone buying carbon credits, the ACCC's message is to document the claim and be ready to back it up.
