Nine in ten carbon credit buyers say their purchases met or exceeded corporate goals in the past year, according to a Climate Impact Partners survey of 600 senior climate decision makers in the US and UK. Buyers reported commercial benefits beyond compliance, including brand trust (38%), revenue growth (37%), brand reputation (36%), and faster customer acquisition (35%). The survey also shows carbon purchases moving up the corporate ladder. CEO involvement was reported by 43% of buyers, board participation nearly doubled from 22% to 40% between prospective and active buyers, and CFO oversight rose from 22% to 32%. Active buyers increasingly prioritize project quality over price, with 84% saying quality matters more than cost. The full study is available from Climate Impact Partners.
